While AsiaPundit does not yet trust the ’science’ behind this, it is brilliant marketing by LG. AsiaPundit wonders, however, ‘is the kimchi air conditioner odorless?‘:

LG Electronics, the world’s leading air conditioner maker, said on Thursday that it will start selling air conditioners that prevent avian influenza with a special filter coated with a substance extracted from a fermented kimchi. The new air conditioners target Southeast Asian countries affected by bird flu and will be marketed this year.

The new products, nicknamed “Anti-A.I. Aircon,'’ have a filter covered with an anti-bacterial substance extracted from kimchi, South Korea’s spicy fermented cabbage dish, the company said in a press conference. …

There have been a few reports that indicate kimchi and other fermented dishes could be effective in treating avian influenza on birds, as a Seoul National University team reported last year. However, there hasn’t been no evidence of its effect on humans so far and there is no commercially available vaccine to protect humans against the bird flu yet.

(via Boing Boing)

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