26 April, 2006

-image-major advances in central asia

At the Registran, Nathan provides news that beer consumption is rising in Central Asia.:

CapRFE/RL reports that beer consumption is skyrocketing in Central Asia.

“Clearly, market research in countries like Kazakhstan, Uzbekistan, Turkmenistan, is at a lower level of sophistication than it is in, say, Russia or China,” he says. “But I’ve seen massive volume growth in both Russia and China in terms of the beer market, and all the indications are that in Kazakhstan, in Turkmenistan, in Uzbekistan, beer is on a steady upward growth curve.”

Silvester cites a recent market-research report in Central Asia and the Caucasus carried out by the beer-market consultancy Plato Logic. The report found that, from 2002 to 2005, beer consumption in Turkmenistan grew by a staggering 177 percent. Other Central Asian countries are not far behind. Kyrgyzstan has shown a 112 percent increase, Kazakhstan a 75 percent increase, and Tajikistan a 71 percent rise.

And he adds the even better news that beer quality is increasing.:

I think that the issue of quality is very important, and I am surprised it was not mentioned especially because a Baltika employee is quoted in the story. I picked up some Baltikas at the supermarket the other day for nostalgia’s sake and to see if they were better than last time I’d had them. They were better. In fact, since I first tried Baltika seven years ago in Russia, I have noticed constant improvements in quality, and I know that they are not the only brand to have improved over the years.

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by @ 11:12 pm. Filed under Asia, Central Asia, Food and Drink

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