AsiaPundit was never a big fan of Masked Rider, although he is pleased that Bandai has started to consider men in their 30s as a target market.:

Toy manufacturer Bandai Co. will start selling from March replica belts identical to the one ’70s superhero Masked Rider used to transform into a powerful defender of justice.

Not the kind of gadget i usually blog but what amazed me is its targets are men in their 30s to 40s, as attested by the waist size, which extends from 85 centimeters to 110 centimeters. The men would have been children during hero’s heyday on TV.

The belt has a windmill built into the front which, upon pushing a button, whirls around and flashes red, blue and white lights.

Wearers can also mimic the superhero transformation by triggering a switch that sets off weird sound effects identical to those used in the TV show when the motorcycle-riding crime fighter changed from his alter-ego.

US manufacturers should take note — Mrs AsiaPundit has been searching for a man-sized pair of Spider-Man underoos for years.

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