18 June, 2005

great curries… legal worries

HandighandiNote to prospective restaurateurs, KFC aside, resurrecting dead people to sell food is generally a Bad Marketing Idea. (via Moderate Voice)

The family of vegetarian Indian pacifist icon Mahatma Gandhi is fighting mad over an Australian company using their beloved ancestor to sell their products and has asked the Indian government to intervene.
The firm is Handi Ghandi — "Great Curries…No Worries" and its curries reportedly include meat curries…including beef…which is a no-no for Hindus. Reuters reports:
"It’s offensive," Tushar Gandhi, the activist’s Bombay-based great-grandson and head of the Mahatma Gandhi Foundation, told Reuters. "It goes absolutely against all his beliefs. Using his image to sell beef curries and such doesn’t gel.
"He was not a foodie."

Indeed: Gandhi was best known for his hunger strikes.

Truth be told, I was a touch offended when the Colonel was resurrected as a cartoon, and he was already a KFC trademark.

by @ 3:37 pm. Filed under Culture, Food and Drink, India, Asia, South Asia, Australia

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