30 June, 2005

the coming collapse of china’s newspapers

Fons has a great look into the looming shakeout in China’s newspaper industry. While, as the Asia Times notes, China is the largest single global newspaper market in non-adjusted terms, Fons argues that many of the recently launched newspapers simply don’t have an audience and exaggerate (or invent) circulation data. Read the China Herald for more, including this rather bold prophecy.:

TV media are still far away from such a shake-out, since they are able to generate more revenue and are more important for the government to get their message out. But the dilemmas of the print media are not limited to them.
In the US statistical evidence shows that by April 2014 the last news paper reader will disappear, unless something is being done. In China that might happen much faster.

by @ 11:25 pm. Filed under China, Asia, East Asia, Economy, Northeast Asia, Media

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